Milan fair “Salone del Mobile” has always been the most important event for furniture companies and this
year is even more special for Porada. The Company has achieved an important goal; the seventieth
anniversary from its establishment in 1948 and we’ll celebrate it with many exciting news.
Above all, the opening of a new Showroom in the heart of Milan stands out, in Via Borgospesso 18. The 100
sqm space has four windows facing one of the most prestigious street of the “Quadrilatero della Moda”, the
Milan district of fashion and luxury shopping. In the new Milan Showroom Porada will present most popular
products of the latest collections.
During the “Salone del Mobile” there will be many news in the
even bigger stand, inspired by the fifties and from the genius Gio
Ponti. The display will be with a stump floor and with
pomegranate colours and shades of reds. A revival of the ashwood
will also be presented with Canapa and Caffe’ finishes that
will stick out the wooden grain.
The new collection presented will be versatile and impeccable
with sophisticated details and material combination. In the living
area there will be a new majestic sofa: Argo, from the designer
David Dolcini. It is a modular system based on the use of six
different frames combined with soft seating in two sizes, 85 and
110 cm. The back, armrest frames and accessories are in solid
wood while the shelves are in marble. The wooden frame
contrasts the soft volumes of seat, back and armrest cushions.
Moreover, two separate night areas will be on display. The popular Ziggy bed will be implemented with new
finishes and we’ll present the new Killian bed, designed from Marconato & Zappa. The Killian is an elegant
bed with a solid canaletta walnut frame and brass inserts. The two new beds will be presented together with
the Sonja Night bedside table and chest of drawers, designed from Gino Carollo.
Back in the living area Porada will present the Tamok sideboard (design Buratti), the futuristic Gargantua
armchair (Andrea Borgogni) and the Ego mirrors (from Tarcisio Colzani). Besides, the French designer Patrick
Jouin maintains the collaboration with Porada, presenting the Emma chair to complete his chairs collection
introduced last year at Salone. Furthermore, the Koster coffee and side tables, designed by the English
designer of Swedish origins Staffan Tollgard, will be presented too.
To complete the exposition, there will be a “museum” area dedicated to three historical products from
Porada, to celebrate its 70th anniversary. We have analysed our archive looking for some Porada old hero
products to be revised and reintroduced in our new collection. With no changes to the original design we
revised the finishes and technical fittings to renew these iconic pieces.
The Tondo table has a base made of four C‐shaped legs with a round glass top. With a double base it is
possible to have an oval or rectangular top. Finishes available will be in shiny lacquer for a more plastic feeling
or in a stained ash‐wood for a more natural one. The brass details enhance the product. The iconic Tony
(triangular) and Trittico (round) side tables are stackable and very versatile. They have been renewed with
lacquered glasses and new finishes giving a modern feeling to these forty years old products.
Every product of this collection has a small brass plate with the 70th anniversary: 70 years of passion for the